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Sitting on a PR goldmine: How to use your own data to create news
Angela Spain, Managing Director of public relations consultancy Archer, unveils the secret to creating stories that not only grab attention but also propel businesses towards success and recognition....
View ArticleInfluence: The compelling end of an era
In a world where communication and marketing play an increasingly vital role in shaping society’s perceptions, the power of information and the dangers of lacking a moral compass is telling. Several...
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Make it louder: Unpacking current design trends
If design is a reflection of our times, what do current design trends say about where we’re at? Shiv Narandas, Design Lead, and Jane Langley, Associate Creative Director at True, unveil the power of...
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What’s behind Out of Homes strongest H1 revenue results to date
CEO of the Out of Home Media Association of Aotearoa, Natasha O’Connor, examines what’s behind the consistent growth of the Out of Home channel. As CEO of OOHMAA, one of the roles I have enjoyed most...
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Why Twitter’s rebrand to X is a mistake
Rupert Price, Chief Strategy Officer of DDB Group Aotearoa, delves into the controversy surrounding Twitter’s rebranding to ‘X’, exploring the implications for users and the broader social media...
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Why are agencies running away from Generative AI?
As part of the StopPress series ‘AI – Marketing disruptor or overheated hype?’ Antony Young, Co-Founder of The Media Lab, shares his thoughts on why the advertising and marketing industry should...
View ArticleBrand gags not the real strength of social content
Zoe Virtue, Head of DDB Group Social, discusses how to best utilise the influence embedded within social media and strategies for growing brand love without resorting to shallow tactics aimed solely...
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Reaching the ‘Long Tail’ might be costing us more than we think
Co-Founder and partner of independent media agency D3, Alex Radford, shares his thoughts on why media agencies need to be adopting a less is more philosophy, which stands to benefit not only their...
View ArticleAn open letter – Let’s bring back ‘Kiwi made’ for doing business
Melanie Spencer, Group CEO of Kiwi and wahine-owned independent agency Thompson Spencer, calls for Kiwi businesses to support Kiwi businesses particularly in times of hardship. In the midst of...
View ArticleRadio’s hidden success story
Peter Richardson, The Radio Bureau’s General Manager, looks at why the Standard Media Index (SMI) data shows a decline in radio’s revenue in 2023, and explores the real reason behind this. With 75...
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